It's time to engage your customers with spontaneous AR experiences, even if they don't know you've built an AR application.
It's quite hard to make your customers install your new recently released AR-capable application, but you can leverage that with Google ARCore and Instant Apps. It starts simple by attracting a user to scan a nicely designed NFC tag or a standard QR code. This allows to open a simplified version of your app, for displaying an animated 3D model of... shoe, TV, couch or a car. From this, it's just a simple button click and a potential buyer becomes a user of your app, and, for instance, completes a checkout process inside it.